Made in Lebanon

a pasta that loves you.

Fresh egg pasta, made here – not imported, not imitated. Four ingredients, rested forty-eight hours, cut through bronze dies in our own factory.

EXCELLENT SOURCE OF PROTEIN 16g PROTEIN
GoodFreshTastyFluffy

01 · Made here

It started with an egg,
and it stayed in Lebanon.

Most premium pasta on the Lebanese shelf arrives in a container. Ours doesn't. The eggs are local, the dough is mixed and rested here, and the dies are ours.

We are not making Italian pasta in Lebanon. We are making Lebanese pasta.

we bottle the whites · the yolks become pasta Meet 3abayad
Local eggsYolks from our own supply, not a powdered import.
Our floorMixed, rested, cut and dried in our own factory.
Zero wasteThe byproduct of one business became the whole of another.
Three channelsSupermarket shelf, direct to your door, and restaurant kitchens.

02 · The pasta

Four ingredients.
Nothing hiding behind them.

Turn the box over and the whole list fits on one line. That's the point – this is pasta for people who read the label.

01

Egg yolks

The whole reason this exists. Colour, richness, and most of the protein.

02

Semolina

Durum, coarse-milled. The bite that stands up to a real sauce.

03

Wheat flour

Softens the dough just enough to roll thin and stay tender.

04

Water

That's the list. No preservatives, no fillers, nothing else.

Raw cold-driedAir-dried below 45°C for 48 hours instead of blasted in a high-heat oven.
Bronze-cutA rough, micro-porous surface that grips sauce instead of shedding it.
Rested 48 hoursThe gluten settles, so it sits light rather than heavy.
15–16g proteinPer serve, depending on which cut you pick up.

03 · The cuts

Five shapes. Five boxes.

Every cut comes in a 400g box with its own colour, so you can find the one you want from across the aisle. The cooking time changes with the shape – that's the number on the front.

400 g

Taglio­lini

3minutes
400 g

Fusilli

6minutes
400 g · +protein

Fusilli

20gprotein per serving
400 g

Conchi­glie

8minutes
400 g

Lasagna

30in the oven
10 : 100 : 1000The rule on every box – 10g salt, 100g pasta, 1000ml water.
2× swellGrows twice as much on the plate as ordinary dry pasta.
Al dente −1Pull it a minute early if you like a firmer bite.
370 kcalPer 100g, with 15g protein and zero added sugar.

04 · The people

Who is building this.

A small team, all of it on the ground in Lebanon.

HH

Hussein Hammoud

Founder

Product and operations. The egg supply and the factory floor that make this real rather than theoretical.

BB

Bilal Bitar

Founder

Strategy and brand. Ex-McKinsey, builds ventures across Lebanon and the Gulf.

MAC

May Abou Charbine

Operating advisor

Ex-BRB production. The proof we can make this at quality and at scale, box after box.

Why it's good for you

Care you can taste.

Read the label

Four ingredients, and all four are on the front of the box. No preservatives, no fillers, nothing you need a search engine to understand.

Protein that counts

Egg yolks put 15g of protein in a serve – 20g in the high-protein fusilli – meaningfully above regular pasta, without a powder in sight.

Light on the gut

We never compress the dough at speed. A relaxed gluten network means smooth digestion and none of that post-meal heaviness.

05 · Recipes

Five cuts. Five dinners.

Each one is written for a single shape and its cooking time. Pick a cut – the whole method changes with it.

Tagliolini

Lemon, parsley and toasted pine nuts

The fastest thing you'll cook all week. Thin strands need a thin sauce – oil, lemon and a lot of parsley, tossed hard so it clings instead of pooling.

3min boil*
12min total
  • Serves2
  • Why this cutCatches a light sauce
  • Good forA Tuesday with nothing in the fridge

What you need

  • 200g Jood tagliolini
  • 3 tbsp good olive oil
  • 2 garlic cloves, sliced paper-thin
  • 1 lemon – zest and juice
  • 30g pine nuts
  • 1 large handful flat-leaf parsley, chopped
  • ½ tsp Aleppo pepper
  • Sea salt, black pepper
  • Aged kashkaval or parmesan (optional)

How it goes

  1. Toast the pine nuts in a dry pan over medium heat until gold, about 3 minutes. Tip them out straight away or they keep cooking.
  2. Same pan, low heat: olive oil and garlic. Let it go pale gold and no further – 60 to 90 seconds. Off the heat, stir in the lemon zest and Aleppo pepper.
  3. Boil the tagliolini in well-salted water for 3 minutes. Scoop out a mug of the water before you drain.
  4. Tip the pasta into the pan with the lemon juice, parsley and a good splash of pasta water. Toss hard over low heat for 30 seconds – the water and oil pull together into a sauce.
  5. Pine nuts over the top, a little cheese if you want it, eat immediately.

Don't skip the pasta water. The starch is what turns oil and lemon into something glossy. Without it you get a salad.

Cooking times are for Jood fresh egg pasta and are shorter than the dry pasta you're used to. Start tasting a minute early, and pull it while it still has a bite – it keeps cooking in the pan.